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2018 S/S Collection
Timeless Icon

A Great Combination of Classic and Contemporary Sensibilities in an Upside
Down World

With the “Timeless Icon” as a theme, which signifies immutability and immortality,
this season’s LOUIS QUATORZE S/S collection incorporates a young and progressive
contemporary sensibility into an all-time favorite classic design. The simple
but refined shape and logo successfully maintain LOUIS QUATORZE’s unique brand
identity, that is, the epitome of sophistication and elegance.

This collection reflects the brand’s unique sensibility by using formal but natural lines,
high-quality materials, and various shades, with romantic blush pink and coral pink as
the main colors. It has a lineup of different products, from a minimalist tote bag to
a voluptuous hobo bag, a clutch bag, and a backpack that go well with multiple
occasions according to your lifestyle.

Apart from the collection, LOUIS QUATORZE offers a new campaign that explores
one of the most private places called home, which can reflect your taste.
By applying the “upside down method,” an angle that shows things upside down,
the campaign aims to improve its aesthetic quality and immerse viewers in it. It is also
an effective ad that uses snapshots that capture moments in everyday life.