The theme of this F/W collection, “Alien in Paris,” reflects the recent fashion trend, which focuses on a distinctive mix of high fashion and street wear. In particular, it is worth noting that this new collection remains elegant in line with the brand identity of LOUIS QUATORZE, which emphasizes traditional French culture, art, and sensibilities by adding a retro vibe to street style (a mega trend of the season). In the meantime, it successfully embodies the younger generation’s progressive sensibilities by making the most out of futuristic images.
Along with its new collection, LOUIS QUATORZE released its ad campaign video mainly set in the heart of Paris, a hub for street culture, history, and art. By wonder-fully capturing the ad model’s encounter with an extraterrestrial being in day-to-day situations, this video reveals the philosophy embodied in “Alien in Paris,” where street ashion and futurism coexist.
Consisting of various product lines, including totes, bohos, and shoulder bags, this F/W collection attempts to create a futuristic feel with its simple and sophistica-ted design that focuses on calm yet strong main shades such as denim blue, deep-green, and dark red.